If you haven’t heard of AYR before, get ready to fall in love. Their classic silhouettes are perfectly tweaked for 2026: easy to wear and flattering, but always memorable. From jeans that make your butt look great to t-shirts that fit just right, shop our edit now.
The guiding principle of AYR has always been to make the perfect version of something. Do you know when you’re looking for a specific white shirt in your closet, and none other will do? The kind of piece that if you can’t find it, or it’s dirty, or at the dry cleaners, you have to completely start your outfit over from scratch? That’s what AYR makes.
Let’s start with my favorite item of AYR clothing: The Deep End. It’s the crisp white button down of my dreams. It’s cut straight through the waist but still a little bit cropped. What does that mean? You can wear it tucked in or loose with your favorite jeans. It’s not too heavy. It washes like a dream! But, if you like a little menswear-inspired, borrowed from the boys vibe, then don’t worry. They have The Tate, with roomier sleeves and a longer length.
One of the areas where AYR really excels? Denim. Good old fashioned, flattering, best butt ever, denim. I love how long my legs look in all of their jeans, but there’s just something special about The Secret Sauce. And it’s not just men, because it’s one of their bestsellers. What makes them so perfect? Is it the silhouette, fitted at the waist but loose through the leg? The three different lengths so they feel made for you? Just the right amount of stretch? I don’t know. What I do know is that I have two different colors, and always feel good wearing them. And what’s better than that?
Shop our must-have AYR pieces below:
All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.
