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The Piece Everyone Asked Me About This Week

And no, it's not vintage.
by Susan Feldman April 2, 2026
The Piece Everyone Asked Me About This Week

You know I love a piece that gets notice. And these brooches? Stopped-me-in-my-tracks kind of noticed. And I was in New York, so you know that means it’s really good! I had multiple people ask me about them this week, and I totally get why. Brooches are having a moment. Everyone from Instagram It Girls to male movie stars on the red carpet has started rocking brooches.

Buying these brooches is a perfect example of the kind of shopping I’m drawn to lately. Little, special pieces that take an outfit from good to completely unique to me. You can pin a brooch on just about anything: a jacket, your favorite jeans, an oversized sweater. A big dose of glamour for a little price. It doesn’t get any better than that!

I found them on Amazon (yes, Amazon), and I have to say—their costume jewelry is really good. I picked up three and have been wearing them nonstop—one, two, or all three at a time. And they are so affordable, which makes it even more fun to play around with them.

Every single time, someone asks if they’re vintage – and when I say no, it immediately turns into “okay, where did you get them?” What I also love is mixing them in with real brooches I already have—it makes everything feel a little more collected and personal (and no one knows what’s what). Such an easy, fun way to add a little personality to whatever you’re wearing.

From sparkly vintage-inspired to feathery statement pieces, shop my Amazon brooch finds below:

All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.

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Susan Feldman

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