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Summer Called, And It Wants A Fun Tote

Color and personality mean personalized totes.
by Susan Feldman May 26, 2026
Summer Called, And It Wants A Fun Tote

There’s just something about a fun summer tote. The kind that adds a little personality, a little color, and maybe even a little pizzazz to your outfit. Right now I’m loving playful bags with stripes, texture, and cheerful details—and if it happens to be personalized? Well, consider that a bonus.

In the summer, you need to be prepared for all possibilities. Sometimes you can be at lunch, which leads to the beach, or a pool, or a dinner party. And if you happen to have a big tote, complete with a travel ready makeup pouch and maybe a spare pair of flip flops? Then you’re ready for anything a perfect summer night might throw at you. 

Alex Mill The Perfect Striped Weekend Tote, $225

Move over, LL Bean Boat and Tote. There’s a new It Bag in town. I love the bright colors and block lettering for the perfect amount of lived-in, beachy chic. 

Somehow a great tote makes summer dressing feel even more fun. Shop the rest of our summer tote edit below:

All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.

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