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A Valentine’s Day Gift Guide To Treat Yourself

Celebrate that special someone - whether it's yourself, your friends, or a man.
by In The Groove January 29, 2026
A Valentine’s Day Gift Guide To Treat Yourself

Valentine’s Day is all about love, but what’s more important than loving yourself? Consider this a Valentine’s Day gift guide for yourself, or a friend, or a family member, or whoever brings you love in your life right now. 

I believe the best gift is jewelry, but that doesn’t mean it has to break the bank. Forget about diamonds and give yourself something you can wear casually. Roxanne Assouline is the perfect brand for this, with chunky, colorful pieces that feel personal. I love the Florentine heart charm, their navy cord necklace with a heart pendant, or this chubby pair of heart earrings in glistening gold. And if you want to give yourself a gift that keeps on giving, Goop’s Vesper necklace is a beautiful gold pendant that reminds me of Joan’s iconic necklace from Mad Men, except this one is secretly a vibrator.

And, for a truly indulgent gift to yourself, how about a deliciously sexy pair of heels from Emme Parsons? The low heel means you can actually wear them, and the red satin means they’ll add the perfect finishing touch to any outfit.

Are you celebrating Galentine’s Day with some of your girlfriends? Exchange cute, themed presents over glasses of your favorite champagne. Because what better way to tell your friends you love them? Sezane’s sweet heart-patterned loafer socks, Frances Valentine’s heart-patterned cosmetic pouch (maybe with a pretty Gucci lipstick inside), or the perfect set of silk scrunchies will be used long after you finish your champagne.

If you are looking for something sweet for a man in your life, we’ve still got you covered. I’m not a believer in the big, grand romantic gift for Valentine’s Day. Instead, I like to give small, thoughtful gifts that will make him smile, like these boxers covered in cartoon hearts or a simple cashmere sweater with an embroidered heart.

Shop our Valentine’s Day Gift Guide below: 

All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.

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