When I had my first aha moment for In The Groove, I looked around at the community of wonderful women around me and knew that there were more of us out there. As In The Groove celebrates our first birthday, we want you to know that #WeSeeYou.
Personally, I love celebrating a birthday. And what’s a party without some presents? We teamed up with CADDIS to create a limited-edition collaboration of reading glasses that are as fun, stylish, and timeless as we are. Available exclusively at Parker Thatch, the collection comes in three different colors and retails for $89. There’s even a little message on each one across the tops of the frames, because you know we never miss a chance to personalize something. The classic black pair says OLD SCHOOL, the rose pair says FEELING GROOVY, and the bone pair says DOLCE VITA. All three are life mottos, and we love that these glasses remind us of them.
But it’s not just about celebrating In The Groove – it’s about celebrating you. The vibrant, amazing, age-defying women that make up our community. Which is why when we were discussing how to launch these glasses properly into the world, we knew it had to be with women from our community. We asked 19 amazing women to model the glasses for us, and one of those women was also the photographer!
A day full of funny faces, laughter, food, and friends turned out to be the best birthday party we ever could’ve thrown ourselves. It was so inspiring and emotional to be in a room full of women who are truly only getting better with age. I just wanted to thank every one of you – for reading, sharing, shopping, and learning with us. It’s been a fantastic year, and I’m looking forward to the next one even more.
Shop In The Groove x CADDIS glasses below, and when you get your pair, make sure to post on Instagram or Facebook with the hashtag #WeSeeYou. Because #WeSeeYou, and we want everyone else to, too.