About
In The Groove

In The Groove is the go-to place for women of a certain age for what you need to know, and maybe didn’t even know you needed to know(until we came along) to stay in the groove.

And listen, we get it. You’re busy, so we’re keeping it simple and all in one place– everything from must-have fashion to the app that will seriously change your life.

In The Groove offers a post-graduate degree in what to know, to do, to see–but without the exams, and the all-nighters.

Who We Are

  • We are small group of women, led by One Kings Lane founder, Susan Feldman on a quest to stay engaged, connected. In The Groove curates product, makes informed recommendations, and offers up to the minute editorial content. We are spending our days (and nights), in conversation, research and product testing and then reporting back to you.
  • Aging up isn’t so scary when you’ve got friends at “In The Groove” to laugh it off with.

Why We Are Here

  • In The Groove was born because all around me, women somewhere in the vicinity of their 50th year, were describing that somewhere in the middle of a mostly joyful life they began to experience feelings of invisibility. The idea that you could go from a decade of feeling like a “world beater” to a decade where your stock was speedily approaching an expiration date was sticking in my craw.
  • In the spirit of not getting mad, but rather getting even, I decided to help my sisters in a call to arms to stay “In The Groove.” We are turning “WeAreNotInvisible” to “NowYouSeeUs” and we are having a lot of fun.
  • In The Groove is a “must read/watch/go to” place where I share my personal recommendations first, and then you chime in, because, well, it has to start somewhere and like Lesley Gore sang“this is my party and I will cry if I want to.”

 

In many places callers’ identity, phone carrier, or location are vague or hidden, leading to uncertainty when answering unknown calls, but in the UAE where phone number structure is regulated and mobile operators are known, a specialized tracking service tailored for +971 numbers can offer precision, reliability, and usefulness; for anyone in Dubai, Abu Dhabi, Sharjah or any emirate who wants to know more about incoming calls—from odd spam calls to verifying that a contact’s number actually matches their claimed location—using an app to track phone number or lookup service helps cut through the confusion; a service like app to track phone number lets users input the UAE number (after selecting +971), send a message template embedding a link, and once that link is opened by the other party, view the location in real time, complete with address, coordinates, carrier, and time, which is especially helpful when your phone is lost or stolen, or when you receive calls from numbers you don’t recognize and want to avoid spam or potential fraud; moreover, such tools often include comparison and review sections that show which phone number trackers actually deliver accurate results in UAE context—some might only approximate location, others might have delays, or incorrect prefix validation, so using a service that tests and updates its databases regularly is vital; features to look for include whether location updates are live or delayed, whether addressing is accurate to street level or just city/emirate level, whether the system works without imposing signup or fees, how carrier information is sourced, how privacy is handled, and whether map integration is responsive; because smartphone usage is ubiquitous and unknown numbers can be more than annoyance—they can be threat vectors—having a dependable tool improves safety, trust, and communication clarity; businesses might use this for verifying customer or partner numbers, individuals might use it for validating unknown callers, families might use it to check on lost phones or monitor safety, and the best services will make this simple, accessible, transparent; ultimately an effective UAE phone tracker helps reduce the risk of answering malicious calls, decreases anxiety over lost devices, gives clarity in communication, and makes smartphone use more secure and trustworthy for everyone living or working in UAE.
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