Nobody likes swimsuit shopping, especially at our age. That’s why I’m excited to share my newest discovery with you: Helen Jon swim. The classic, flattering pieces look as good as they make you feel, with fun details like monogrammable suits and glamorous silhouettes. All you need to do is enter Groove20 at checkout, and you’ll receive 20% off your first purchase.
In the header image, I’m wearing this high-neck one piece that truly makes me feel amazing. I love the navy color which is flattering but a little softer than black. The racerback tankini is more moderate coverage, as is this zippable surf shirt. A wrap one-piece is extra flattering and makes your waist look slimmer, and the Montrose one-piece is a beautiful beachy blue. The classic white bandeau is an always chic piece, especially if you monogram it with your initials!
Swimsuits are a great way to play with prints and color, too. I love the Olivia one-piece with it’s flattering shirring and wide straps, but I especially love it in this pink island-y batik. It also comes in a strapless bandeau silhouette. I love this periwinkle blue south seas print, which kind of looks like a stripe but is actually botanicals! There are matching pants, too.
Coverups are a part of your complete swim look! Don’t forget they can feel fashion-y, too. I love a kaftan because it makes me feel like a full-blown Elizabeth Taylor glamazon. This South Seas periwinkle one even matches the swimsuit, which takes it to another level. Maybe you want more of a maxi cover-up. Their Brigid tunic is gauzy and breezy, plus it comes in a seafoam green, a deeper ocean blue, and a classic white.
Shop the rest of our favorite Helen Jon swim below, and don’t forget to enter our code Groove20 at checkout:
All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.