AYR stands for All Year Round, and their clothes live up to the name. Their clothes are basics, but better. The kind of stylish basics that make you feel stylish even if you’re just in a t-shirt. After all, in the brand’s own words, the simplest things can be the hardest to find. From striped t-shirts to jeans to loungewear, get ready to meet your new wardrobe staples.
One of the their cult-favorite bestsellers? The chic, wearable striped shirts. The French Fry, an adorably named long-sleeved t-shirt, has that perfect lived-in feel all the best tees do. It’s cut big enough to be comfy, but you can still easily tuck it in. It comes in pink, green, and blue, so feel free to stock up. The Sno Cone is the short sleeve version, just in time for summer, complete with the same pink, green, and blue color options. Of course, it comes in white and black too!
The Deep End is their take on the perfect button-down, complete with a slightly boxy fit and front pocket. It comes in a crisp classic white, but also stripes! A beachy white-and-blue, pretty pink-and-white, or a more subtle gray-and-white for the pattern fanatics.
Their jeans are another product people go crazy for. You might’ve seen them advertised on Instagram or written up in Vogue, but the Pop is probably their best-known silhouette. Mid-rise, slightly cropped, and finished with a mini flare, this is your new favorite everyday jean. It’s comfortable and flattering, but still feels fashion-y. It also comes in black and white washes. The Secret Sauce jean is a little more casual, with a slouchy, worn-in vibe. Straight-legged and high-waisted, it adds instant cool to any outfit.
Lastly, because I’ve been so into dresses lately, a few of my favorites from them. The Solstice is a preppy, femme shirtdress in a flattering silhouette thanks to the belted waist. I love the cheery red or the brown-and-white striped version. The Moderne is a dress-it-up-or-down superstar thanks to the clean lines and thin ribbed material. It’s the t-shirt dress of our dreams.
Shop the rest of the AYR edit below:
All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how and where to buy all this wonderful stuff.