In The Groove
  • Shop
    • In The Groove Shop
    • Fashion
    • White Shirt Shop
    • Beauty
    • Lifestyle
    • Wellness
    • Groove Approved
  • Menopause Registry
  • Fashion
  • Beauty
  • Lifestyle
  • Wellness
In Our Carts: What Our Editors Are Shopping...
The Beachy, Summery Jewelry Your Wardrobe Is Missing
Your Easy Summer Beauty Routine Is Waiting For...
50 Under $100: Fun Things To Treat Yourself...
Blue And White Is Summer’s Perfect Pairing
The Cardigan Is A Summer Style Must-Have
Trend Report: Leather Flip Flops Are Everywhere This...
Hot Flash Survival Guide: Everything You Need To...
Get the Look: A Perfect Summer White Skirt
How To Wear White Pants, No Matter How...

In The Groove

Inspiring Women To Own Their Age & Style

  • Shop
    • In The Groove Shop
    • Fashion
    • White Shirt Shop
    • Beauty
    • Lifestyle
    • Wellness
    • Groove Approved
  • Menopause Registry
  • Fashion
  • Beauty
  • Lifestyle
  • Wellness

SIGN UP

Stay In The Groove

Subscribe for good times.
We'll party like it’s 1979.

Fashion

Meet AYR: The Brand Making The Most Stylish Basics

Basics that are anything but.
by In The Groove May 5, 2022
Meet AYR: The Brand Making The Most Stylish Basics

AYR stands for All Year Round, and their clothes live up to the name. Their clothes are basics, but better. The kind of stylish basics that make you feel stylish even if you’re just in a t-shirt. After all, in the brand’s own words, the simplest things can be the hardest to find. From striped t-shirts to jeans to loungewear, get ready to meet your new wardrobe staples. 

One of the their cult-favorite bestsellers? The chic, wearable striped shirts. The French Fry, an adorably named long-sleeved t-shirt, has that perfect lived-in feel all the best tees do. It’s cut big enough to be comfy, but you can still easily tuck it in. It comes in pink, green, and blue, so feel free to stock up. The Sno Cone is the short sleeve version, just in time for summer, complete with the same pink, green, and blue color options. Of course, it comes in white and black too! 

 The Deep End is their take on the perfect button-down, complete with a slightly boxy fit and front pocket. It comes in a crisp classic white, but also stripes! A beachy white-and-blue, pretty pink-and-white, or a more subtle gray-and-white for the pattern fanatics. 

Their jeans are another product people go crazy for. You might’ve seen them advertised on Instagram or written up in Vogue, but the Pop is probably their best-known silhouette. Mid-rise, slightly cropped, and finished with a mini flare, this is your new favorite everyday jean. It’s comfortable and flattering, but still feels fashion-y. It also comes in black and white washes. The Secret Sauce jean is a little more casual, with a slouchy, worn-in vibe. Straight-legged and high-waisted, it adds instant cool to any outfit. 

Lastly, because I’ve been so into dresses lately, a few of my favorites from them. The Solstice is a preppy, femme shirtdress in a flattering silhouette thanks to the belted waist. I love the cheery red or the brown-and-white striped version. The Moderne is a dress-it-up-or-down superstar thanks to the clean lines and thin ribbed material. It’s the t-shirt dress of our dreams. 

Shop the rest of the AYR edit below: 

All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how and where to buy all this wonderful stuff.

0
Facebook Twitter Google + Pinterest Email
In The Groove

Related Posts

In Our Carts: What Our Editors Are Shopping...

June 26, 2025

The Beachy, Summery Jewelry Your Wardrobe Is Missing

June 28, 2025

50 Under $100: Fun Things To Treat Yourself...

June 28, 2025

Blue And White Is Summer’s Perfect Pairing

June 26, 2025

The Cardigan Is A Summer Style Must-Have

June 28, 2025

Trend Report: Leather Flip Flops Are Everywhere This...

June 28, 2025

Get the Look: A Perfect Summer White Skirt

June 24, 2025

How To Wear White Pants, No Matter How...

June 28, 2025

What To Buy From Nordstrom’s Anniversary Sale

June 29, 2025

The Best Books and Readers For Long Summer...

June 29, 2025

What We Are Loving

Sign Up For Our Newsletter

Stay In The Groove

Subscribe for good times.
We'll party like it’s 1979.

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Youtube
  • Tiktok
  • About Us
  • Contact Us
  • Advertise
  • Affiliate Disclosure

@2022 - In The Groove | Terms Of Service | Privacy Policy

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT