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Ninety Percent Is The Sustainable, Stylish Brand We Can’t Stop Shopping

Basics so good they're anything but, well, basic.
by In The Groove May 30, 2023
Ninety Percent Is The Sustainable, Stylish Brand We Can’t Stop Shopping

The other day I was browsing Net-A-Porter when a particularly interesting kick flare pant caught my eye. Turns out it was just one of Ninety Percent’s thoughtful, elevated essentials. The female-founded brand doesn’t just make beautiful clothes. Every season, they share 90% of their profits with charitable causes and the people who help them make the collections. These are clothes that you can feel good about buying, in more way than one. 

I don’t know if you’ve noticed, but the kick flare pant is having a moment. All the fashion girls have been wearing High Sport pants but I can’t justify spending over $700 on a single pair. Enter: The Nabila pant. While it’s in a basic black, it has all the same shapes of a kick flare. I especially love it for travel.  Their straight-leg sweatpants in white crisp up your sloppy sweats.  usually make it into my suitcase too, because you can dress it up with heels or rock it with sneakers.

Once a year, I clean out all of my t-shirts. This year I’ll be restocking with some of Ninety Percent’s organic cotton shirts. They come in all shapes and sizes, but the Marisa t-shirt is a classic v-neck while their Drew is a slightly boxier crewneck that I love in a white or a lighter navy. The Tadeo top has a longer short sleeve and a polo collar, perfect for dressing up your usual jeans-and-tshirt.

This white shirtdress-esque silhouette on the Evia Dress is one I’ll be pulling out all summer, from BBQs to touristy walking. If you’re looking for something a little more conservative, the Argyra dress gives you some more sleeve. The butterfly-esque sleeve and belted waist on the Mythos dress is a flattering shape, and the Tercel fabric keeps things breezy for summer.

Shop the rest of our Ninety Percent edit below: 

All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.

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