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Fashion

Pretty in Pink: The Best Pieces In This Season’s Hottest Color

From hibiscus to flamingo, hot pink to ballet slipper - we've got it all.
by In The Groove May 9, 2023
Pretty in Pink: The Best Pieces In This Season’s Hottest Color

We’ve been thinking a lot about pink lately. First, it’s one of the colors in our new collection. Then there was so much great pink at the Met Gala last week. And, last but not least, it’s just fun. There’s a color of pink for everyone out there, from hot pink Barbie-core to pale petal and everything in between. Whether you want a swingy skirt or a breezy linen top, we’ll make sure you’re pretty in pink. 

There’s a lot of ways to wear pink. My favorite way right now is with a head-to-toe statement, like a pink maxi dress. You don’t have to worry about what to pair it with if you’re shy about color, and you get a saturated vibe if you’re more of a maximalist. This tiered Rails dress in Hibiscus, this major maxi dress with ruffled sleeves from COS, or this preppy pale pink shirtdress from J.McLaughlin are all great examples.

You don’t have to fully commit to pink if you’re feeling shy! An easy way to inject a little pink into your wardrobe is by swapping out your white t-shirts and button downs. Like this J.Crew pink and white striped garçon shirt, this COS oversized long-sleeve shirt, or this floral printed Mille shirt. You can wear them with your favorite jeans and style as you usually would. It’s also easy to toss a cardigan on over your favorite tank, like this Rails cardigan or this striped Kule shirt.

Accessories are an easy way to add just a pop of color! How about a rose-colored pair of glasses in this season’s trendiest sunglass silhouette? Bubblegum pink Birkenstocks are perfect for lounging poolside, and this striped pink tote can hold all your towels and beach reads. J.Crew’s plaited leather belt would add some pizazz to your favorite white jeans. And of course, the princess of prep herself Tory Burch has a cute quilted wallet in ballet slipper pink.

Shop the rest of our pretty in pink edit below:

All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.

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