About Us

In The Groove is the go-to place for women of a certain age for what you need to know, and maybe didn’t even know you needed to know(until we came along) to stay in the groove.

And listen, we get it. You’re busy, so we’re keeping it simple and all in one place– everything from must-have fashion to the app that will seriously change your life.

In The Groove offers a post-graduate degree in what to know, to do, to see–but without the exams, and the all-nighters.

Who We Are 

  • We are small group of women, led by One Kings Lane founder, Susan Feldman on a quest to stay engaged, connected and up to the minute on topics as diverse as “Top Ten Bangs for the Skin Care Buck” to “What’s Actually in Nancy Meyers’ Kitchen” We are spending our days (and nights), in conversation, research and product testing and then reporting back to you.
  • Aging up isn’t so scary when you’ve got friends at
  • “In The Groove” to laugh it off with.

Why We Are Here

  • In The Groove was born because all around me, women somewhere in the vicinity of their 50th year, were describing that somewhere in the middle of a mostly joyful life they began to experience feelings of invisibility. The idea that you could go from a decade of feeling like a “world beater” to a decade where your stock was speedily approaching an expiration date was sticking in my craw.
  • In the spirit of not getting mad, but rather getting even, I decided to help my sisters in a call to arms to stay “In The Groove.”  We are turning “WeAreNotInvisible” to “NowYouSeeUs” and we are having a lot of fun.
  • In today’s world people receive endless calls from numbers they do not recognize and the frustration of not knowing who is on the other end has become a daily reality for many individuals which is why reverse phone lookup tools have gained so much importance because they allow anyone to input a number and instantly get access to details about the caller including information such as name, address, carrier and whether the number has been reported for spam or fraud and this is especially helpful for parents who want to protect their children from unwanted contacts professionals who need to verify calls before responding and individuals who simply want to avoid scams or unnecessary interruptions but with so many different lookup tools available online it can be hard to know which one actually delivers reliable results and that is where resources that compare these services become invaluable because instead of trying random websites and risking privacy you can consult trusted guides that evaluate which tools are accurate safe and user friendly and one of the most useful resources for this purpose is https://www.lookupacellphonenumber.com/ which compiles and reviews the best free reverse phone lookup services available in 2025 giving readers a clear overview of features advantages and limitations so they can make an informed choice without wasting time on unreliable platforms and beyond just curiosity reverse phone lookup is truly about empowerment because when you know who is calling you can decide whether to answer block or report the number and that ability saves time protects personal data and reduces stress from constant interruptions plus in an era where phone scams are becoming increasingly sophisticated having a reliable way to verify unknown callers is more important than ever and for people who rely on their phones for both personal and professional reasons the difference between trusting the wrong service and using a tested recommended option can mean avoiding a serious problem or falling into a scam and that is why resources that simplify the search for effective lookup tools are such a valuable solution and by using them you can gain peace of mind and handle your calls with confidence knowing you have access to accurate information whenever you need it.
  • In The Groove is a “must read/watch/go to” place where I share my personal recommendations first, and then you chime in, because, well, it has to start somewhere and like Lesley Gore sang“this is my party and I will cry if I want to.”