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Beauty

Beauty Pie Is Beauty’s Best Kept Secret

The brand that has democratized luxury beauty.
by In The Groove February 10, 2022
Beauty Pie Is Beauty’s Best Kept Secret

Marcia Kilcore, the founder of Beauty Pie,  has disrupted the luxury beauty industry. She wanted to create a luxury beauty brand that was completely transparent to the consumer, which means great product at value pricing. Beauty Pie is the result! If you are a beauty junkie like me, this is a destination where you can go on a guilty-free spree. Beauty Pie is a direct-to-consumer membership model, which means you have to pay a fee (they have day passes!), but once you’re in – you won’t believe the prices. Or how much you love the product, whether it’s an enchanting eye palette or the perfect healthy hair shampoo.

Skincare 

We always start with the skin! Sometimes, that’s about going skin deep with vitamins.  Every morning, I have a glass of water with collagen powder, and Beauty Pie’s Collagen Super Powder also has Biotin and Vitamin C.  The Multivitamin Capsules and Vitamin D3 Supplement will have you glowing from the inside out. 

The Pure Cleanser will clean your skin without stripping it of essential oils or drying you out, and when it comes to moisturizing the Japanfusion Genius Lift Elixir, Super Healthy Skin Cream, and Healthy Double Oil Cleansing Balm are all favorites. 

There are certain sensitive parts of our bodies, like our eyes. The Anti-Wrinkle Eye Cream helps to hydrate and nourish that delicate under-eye skin. If, like Nora Ephron, you’re feeling bad about your neck then start slathering on some Re-Elastic Neck and Face Serum. The Anti-Aging Hand Serum is a good way to 

Never, ever forget your sunscreen! Their Ultralight Daily SPF 30 also works as a pore-blurring primer, which means your makeup will go on smoothly.

Makeup 

At the bare minimum, most days I have a little bit of concealer on, my brows done, and a healthy flush of color on my cheeks. Their Everyday Concealer is a superstar, with it’s creamy, buildable consistency and all-day staying power. Tinted Eyebrow Sculpting Gel makes fluffing and filling out your brows easier than ever. Fake that post-sun, post-workout pink-y glow with a could dabs of the Cream Blush. 

For the glamour girls, Push Your Luxe is a gorgeous eye palette for building out a high drama date night look. The Collagen Lip Oil is somewhere in between a plumping gloss and a lip balm, and we all the way love it. 

Hair 

Sometimes I have a hard time buying nice shampoo and conditioner, so luckily these are the same cost as your favorite drugstore haircare. But it’s so much better than that! The Strengthening Shampoo and Weightless Conditioner will get you some seriously good hair days. 

Use the code INTHEGROOVESENTME for $10 off, which also happens to be the cost of a day pass. Treat yourself!

Shop the rest of our Beauty Pie edit below:

All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how and where to buy all this wonderful stuff.

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