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Beauty

My Summer Beauty Routine, Simplified

The products I use on repeat for fresh, effortless summer beauty
by Susan Feldman July 23, 2026
My Summer Beauty Routine, Simplified

When summer rolls around, my beauty routine changes right along with my wardrobe. I’d much rather be outside enjoying the sunshine than spending a lot of time in front of the mirror.

That’s why I tend to wear less makeup this time of year. I want my skin to look fresh, healthy, and natural—not overly done. I’ve always believed that sometimes less really is more, and summer is when that philosophy shines. For me, a great mascara, a touch of blush, and a swipe of gloss can go a long way. And if there’s one product I never leave home without, it’s sunscreen. Protecting your skin is the best beauty investment you’ll ever make.

These are the beauty products I reach for on repeat all summer long. They’re easy, effortless, and help me feel polished without looking like I spent hours getting ready. Remember, summer beauty doesn’t have to be complicated. A few great products you love can make getting ready feel effortless—just throw a few in your tote, head out the door, and leave more time for enjoying the season.

Shop our summer beauty must haves below:

All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.

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Susan Feldman

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