In the winter, it’s easy to prioritize your skincare routine. But don’t forget about your hair! Harsh wind, cold temps, and blasting heat units can all keep you from having the shiny, healthy hair you want. Shop our favorite products now to start 2026 off with only good hair days.
The name of the game in winter: hydration. When your hair is properly hydrated, you’ll have the shiny, frizz-free do of your dreams. There are so many new buzzy, beauty brands that are using innovative new technology. Olaplex is a personal favorite, especially their cult-favorite Bond Maintenance conditioner. It restores and repairs your hair without weighing it down. Try their travel-sized Instant Hydration kit if you want to try it before fully committing.
Speaking of buzzy beauty brands, by now you’ve heard of Augustinus Bader. The science-forward company has recently expanded into haircare. The products come in the brand’s signature rich, cobalt blue, and I am genuinely impressed by the way my hair drinks this stuff up.
Besides just needing extra hydration, at this age, your hair has very different needs. It gets coarser, it can thin out a bit, and overall become duller.. Better Not Younger, founded by a haircare industry expert, creates all of their formulas with this in mind. They even have a Silver Lining shampoo specifically for gray hair!
And, for any of you curly girls out there, you need to start using Tracee Ellis Ross’s Pattern Beauty. It works better than any other curl-focused line I’ve tried so far. The Leave-In Conditioner is the MVP of my curl routine, and the Breakage Barrier hair mask is a luxurious treat that tames any split ends.
Shop the rest of our good hair days edit below:
All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.
