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The Lip Balms I Keep Reaching For

Time to pucker up.
by Susan Feldman March 26, 2026
The Lip Balms I Keep Reaching For

If you know me, you know I love a good lip gloss — I’m constantly trying new ones in search of the perfect one. Lately though, I’ve shifted a bit… and become slightly obsessed with lip balms. There are so many great ones out there right now — and coming out of the winter months, they’re exactly what my lips need.

Hydrating, smoothing, plumping, adding just the right hint of color… there’s a lot to choose from (almost too much).So after trying more than I can count, these are the ones I keep coming back to — the ones that have officially earned a spot in my bag.

Nécessaire Lip Balm, $28

Clean, simple, and incredibly hydrating. This is the one I reach for when my lips feel dry and need real moisture — no fuss, just works.

Rhode Peptide Lip Treatment, $23


This one is everywhere for a reason. It’s cushiony, glossy (but not sticky), and leaves your lips feeling softer over time.

Dr. Marnie Lip Treatment, $45


A true multitasker. I love this worn alone, as a smoothing base under lipstick, or layered on top for a subtle glossy finish.

Rhode Peptide Tint, $20

Same great formula as the original, but with a wash of color. Perfect when you want something easy that still looks polished.

Isamaya Lip Plumper, $38

If you’re looking for a little extra oomph, this is it. It gives that subtle plump without being over-the-top — just enough to notice.

Pucker up… and go kiss someone you love. 

All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.

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