This Valentine’s Day, we’re all going to get the guys in our lives the perfect gift. How do we know that the gifts are perfect? Because we’re taking something that the guy in your life already uses everyday, and giving it a thoughtful upgrade that will make them love using it a little bit more.
Exhibit A: does your guy have a favorite pair of sneakers that are past their prime, or maybe just feel a little dated? Nike’s new Air Max 720s in a sleek silver are futuristic, cool, and comfortable. If you’re looking for something a little more in their comfort zone, then Comme Des Garcon’s Converse are the perfect pair.
Exhibit B: Does your man have a sharp sense of style? Everyone uses a keychain. And not only do they use it everyday, they use it multiple times a day. Swap out the old one for something subtle but still undeniably luxe, like this Prada Saffiano keychain.
Exhibit C: Does your man write? Not necessarily in the JD Salinger sense, but does he literally write down notes at any point of the day? Upgrade his note jotting experience by slipping him on of these gorgeous, black leather journals inspired by Kingsman. That way, he even gets to fulfill his spy movie fantasies.
Of course, there are plenty of great gifts that you can get someone because they don’t have one already. Tom Dixon’s gorgeous highball glasses are perfect for any cocktail aficionado in your life, and you can throw in the Where To Drink Beer book as a bonus. This sleek navy blue backpack from cult brand Rains is professional enough to convince any backpack naysayers.
Shop the rest of our Guy Gift Guide below:
All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how and where to buy all this wonderful stuff.