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The Shampoo And Conditioners To Step Up Your Haircare Routine

Because your hair deserves as much love as your skin does.
by In The Groove February 16, 2021
The Shampoo And Conditioners To Step Up Your Haircare Routine

 When your hair looks great, it feels like you can take on anything. Bad hair can ruin the entire day. With that in mind, I wanted to put together a story with the shampoo and conditioners that will keep you strictly in the good hair zone. Curly or straight, short or long, blonde or brown or gray – there’s something for everyone in this story.

Like so many other parts of your body, your hair changes as you get older. The founder of Better Not Younger understands that better than most people. After spending 20 years working in haircare, she started her own company to address the needs of post-menopausal hair.  Wake Up Call, their volumizing shampoo and conditioner, is a favorite of mine.

Briogeo is a black-owned business that makes sulfate-free clean haircare for those looking to make the change. Their Don’t Despair, Repair shampoo and conditioner is a super-hydrating formula that works for all hair types. Another clean haircare heavyweight? Drunk Elephant’s Cocomino Glossing Shampoo and Marula Cream Conditioner. That’s right, everyone’s favorite clean skincare company has gotten into the haircare game.

Dae, a new brand with eye-catching packaging in shades of pastel, is gentle enough for anyone with a sensitive scalp. Their Shampoo and Conditioner are particularly great for detangling, leaving you with super-soft strands.

When all else fails, you rely on the classics. Oribe has never disappointed, and I love their Gold Lust Repair & Restore formula the most. Olaplex’s science-driven haircare is a cult-favorite among beauty obsessives and celebrities alike. Their No.4 Bond-Maintenance Shampoo and Conditioner is especially great for anyone with colored hair that needs a little extra TLC.

Shop the rest of our shampoo and conditioners edit below:

All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how and where to buy all this wonderful stuff.
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