I founded Get In The Groove to change the way people think about aging. Aging makes us wiser, smarter, and more confident. Being old school or vintage isn’t an insult, it’s a compliment. Being modern isn’t just about being young. That’s why I’m so excited to launch our newest collection of Get In The Groove march! Our new sweatshirts are empowering, but still cheeky. Just like us. And in the perfect pale pink and blue for warmer days. It’s time to let the world know: we’re old school, and we’re proud.
I feel so lucky to know so many dynamic, beautiful, and stylish women, and even luckier they agreed to model our new collection for me! We had a fun day shooting at my house full of music, laughter, and lots of catching up. It made me think about how far we’ve come since we launched, and how much farther I want to keep taking it. So thank you, for being there with us every step of the way.
Our new collection is all about taking back certain words and redefining them. We have our Old School t-shirt and sweatshirt, which is one of our bestsellers. I love the white shirt with pink writing, and the bolder pink shirt with white writing.
Despite how easily the kids throw around iconic these days, in order to truly live up to the name, you need a little bit of time behind you. After all, that’s how you know you’ll stand the test of time! Our Iconic products come in white with pink lettering, a white t-shirt with blue lettering, and a super cozy white sweatshirt with blue lettering too.
Vintage and Modern are our two other new designs, and I love the message they give. Vintage is cool and unique, and you can wear it loud and proud with our pretty pink sweatshirt. Finally, Modern is our last one. Similar to Old School, modern isn’t about being a certain age – it’s a state of mind. Here I am modeling the Modern sweatshirt in baby blue, but we also have it as a pink t-shirt or a white t-shirt.
You can shop the rest of our Get In The Groove original merchandise in our store, or scroll below.
All of our recommendations are curated by Susan & the In The Groove editorial team. In some, but not all cases, we receive a small commission for leading you to what, how, and where to buy all this wonderful stuff.
