Robyn Rihanna Fenty is many things: pop star, model, actress, icon, and now a businesswoman. Fierce, successful, and now the founder of Fenty Beauty.
This woman had a dream and she delivered on it. When she launched Fenty Beauty, it was considered madness to launch a foundation line with over forty shades. Over forty shades, with most of them focused on women of color. On the day of the brand’s launch, the foundation sold out almost immediately. Compared to the other millennial brands we’ve featured lately, Fenty leans into the “foundation” of makeup.
Pro Filt’r Instant Retouch Primer, $32
I was not a primer believer, despite what every person who works at Sephora has ever told me. I thought it was an unnecessary extra. I was wrong, and leave it to Rihanna to show me the error of my ways. This primer smoothes, stops shine, and minimizes pores. Like my beloved BB creme, it is perfect for days (most of them) when I am too lazy for actual makeup.
Pro Filt’r Soft Matte Foundation, $34
This foundation is perfect. There’s no other word for it. One pump for sheer, two pumps for full coverage, and it comes in every color you could possibly want or imagine. I think I finally found my match. This means I have gone 40 years without finding a color that is a perfect match for my actual skin. So, goodbye to Giorgio Armani’s slightly-too-dark-but-feels-so-good foundation.
Every woman needs to have one perfect red lipstick in their makeup drawer. For some, it’s a signature look. For others (like me), it’s for when I’m in Paris and want to feel like an adult woman or when I’m going to a late movie and want to look like a badass. This is my new favorite. A 12-hour stain that’s not drying and guaranteed to look good on any person, no matter their color.
