Bobbi Brown, is 61 years young and lives in Montclair, NJ, where along with her husband, a real estate developer, they raised 3 sons. Bobbi has been a freelance makeup artist for over 30 years, is the Founder of Bobbi Brown Cosmetics, and remained the CCO there until October of 2016. She has written 9 best-selling books, and was Beauty Editor of the Today show and EIC of Yahoo Beauty. Bobbi is the perfect combination of determined and calm. She is, to underestimate more than a bit, a hard worker and a high achiever –in short, an amazing woman that I am lucky to know!
Tell us a little bit about what you’re doing now.
I am the CEO of Beauty Evolution which is a lifestyle brand that is the umbrella company for my wellness brand EVOLUTION_18, The George Hotel, 18 Label Studios, my editorial website justbobbi.com, and Long Story Short my new podcast with Gary Vee’s Gallery Media Group.
What’s it like going from being Chief Creative Officer at Bobbi Brown to the justBobbi.com work environment? It must be freeing in some ways, going from something corporate to a little more creative and smaller in scale.
It’s really fun and energizing being part of a start-up, again. I love the unknown and the possibilities of ‘what if’. I am a naturally curious person.
justBobbi.com is a lifestyle website, and a huge part of that is wellness. When did you start learning about wellness? What do you do that makes you feel good?
My mother always taught me to incorporate nutrition as part of a beauty routine. She experimented with many different food modalities made sure to update them on occasion. Water and exercise is, and always has been, my go-to!
What does your current skincare + beauty regimen look like? Any secret weapons we absolutely need to know about?
I wash my face with an organic face oil, and pat on apricot seed oil on top. It keeps my skin glowing.
Has your outlook on beauty and style changed at all as you’ve gotten older?
Absolutely, I have simplified and edited my beauty routine. I only wear clothes that feel comfortable and are versatile.
Who are some of your beauty icons and why?
I’ve always loved Ali McGraw because of her wholesome beauty and the fact that I have always related to her looks. I love Jen Aniston because of her classic style.
Are there any beauty trends right now you love? Any you don’t understand?
I love the clean, non-toxic category of beauty. I still have a hard time understanding why people wear a full face of foundation and contour their faces.
Earlier this year, you opened up a beautiful hotel in New Jersey (full disclosure, One Kings Lane did the furniture in the Lobby and Library). Definitely different, at least at first glance, from the beauty world. What drew you to the project and what was the learning curve?
My husband asked me to partner with him on it, and I jumped at the chance. I learned so much, from how detail oriented the process was, to how to diversify the hotel’s offerings to meet each of our guests’ needs. And also – I learned that the pillows & books are never in the last place I put them!
From wellness to beauty to hotels to writing books, you’re always working on new projects. Is there something you haven’t done yet that you really want to do?
Yes, stay tuned.
What advice do you have for women who want to start their next act, but are too afraid or nervous to just do it?
Just do it. You cannot be afraid of failure , it just an opportunity to do something else.
Culturally, aging is viewed as this sad thing. In reality, I don’t know about you, but I certainly don’t feel bad or sad. I feel better than ever. How do you think we can change the conversation around aging?
By being great role models. We need to speak openly about taking great care of our health, our hair, our skin, etc. And we must never stop exercising. Do more – not less.
What’s the best thing you’ve read lately?
Michelle Obama’s book – Becoming
What’s your go-to hostess gift?
Do you have any family traditions?
Many – We celebrate all holidays with the family, and with at least one good game of beer (or vodka) pong.
What’s the best gift you’ve ever gotten?
Pictures of my babies in silver frames from my hubby.
Do you have any seasonal traditions? Summer? Holidays?
Holidays are either cold – Telluride, or warm- Bahamas. Summers are spent at the beach – Hamptons. As long as we are together.
Your biggest splurge lately?
Louis Vuitton High tops
If you could have one superpower, what would it be?
To turn back time
If you had a warning label, what would it say?
Don’t ask me for the truth unless you want it.
Shop Bobbi’s book and new wellness line here: